Oceana Canada: A Drop in the Ocean

Canadians feel powerless to stop the enormous issues that are devastating our waters—as if the actions we take as individuals are nothing more than a ‘drop in the ocean’ when compared with the serious problems we’re facing. But just like a water drop, we have the power to make waves when we come together.

This campaign marked Oceana Canada’s first brand storytelling effort, urging our audience to join us in the fight against pollution, overfishing, seafood fraud, and more.