Recycle BC: Meet Coach

Becoming a good recycler takes practice, good habits, and discipline. But with historically low recovery rates and a complacent audience, it was clear that BC residents needed some extra guidance and motivation to succeed.

Enter Coach Rick Cycle, the material mentor! As the new face of Recycle BC, Coach Rick helped bring positive energy and encouragement to the act of recycling—resulting in improved collection rates and a more engaged BC.